Women buy half of all movie tickets. That won't mean more female characters.

LOS ANGELES - The Motion Picture Association of America released its annual report on moviegoer demographics this week, and women are well-represented in the seats. Last year, women made up 52 percent of the moviegoer population and bought half of all tickets sold. Those numbers prompted Women and Hollywood to put pressure on Hollywood studios to better reflect its audience on the big screen: "So again, we ask, if women are going to the movies more than men, why do only 15 percent of the films star women?" Melissa Silverstein wrote.